Which strategy involves offering the same products or services across global markets?

The global-standardization strategy focuses on offering the same products or services across various international markets, leveraging economies of scale and ensuring a consistent brand image. This approach allows companies to maintain uniformity in their offerings, making it easier to manage production and distribution processes. By catering to a global audience with standardized products, businesses can respond to demand efficiently and reduce costs related to customization or adaptation.

In contrast, an international strategy typically involves slight modifications to products to meet local market needs, but it does not emphasize uniformity to the same extent as the global-standardization strategy. A multi-domestic strategy takes it a step further by focusing on tailoring products to fit the specific preferences and needs of each local market, emphasizing local responsiveness. The localization strategy also prioritizes adapting products or services to meet local tastes and preferences, emphasizing differentiation rather than standardization. Thus, the global-standardization strategy stands out as the approach that inherently relies on offering identical products or services across different markets.