What cultural concept does Hofstede's theory focus on?

Hofstede's theory centers on the concept of cultural traits, emphasizing how these traits shape behavior and values within different societies. His research identifies dimensions of culture such as individualism versus collectivism, power distance, uncertainty avoidance, masculinity versus femininity, long-term orientation, and indulgence versus restraint. These dimensions provide insight into how cultural traits influence various aspects of interactions in business and personal contexts, making them significant for understanding cross-cultural communication and management. By focusing on cultural traits, Hofstede offers a valuable framework for analyzing the complexities of culture and its impact on individuals and organizations.